MNML has been four years in the making, as we set out to create a brand on the premise of premium, plastic-free minimalisation. A brand that was about keeping things simple and intentional. This journey of exploration landed us somewhere unexpected.

The result is a groundbreaking range of laundry capsules that harness the extraordinary potential of neuroscience to transform the way we clean our clothes and introduces a new way to clean our bed linen that improves our sleep.

The Science behind MNML

SLEEP + CALM
SLEEPTEK™ is our cutting edge technology that combines fragrances that are specially created for sleep - with laundry capsules designed specifically for cleaning bedding.

Each capsule is infused with a proprietary blend of calming aromas that are proven to promote calm and a peaceful sleep.

Our fragrances were tested in a clinical study using Polysomnography (a combination of clinical measures of sleep, including physiological techniques and brain scanning techniques) and Actigraphy (the clinical measure of body movement in the context of sleep). Results were that the fragrance improved participants’ sleep compared to no fragrance. 

VITALITY + WELLBEING
Our wellness scented laundry capsules were specifically created for wellbeing - designed for clothing and everyday washing. Our wellness scented everyday cleaning capsules elevate everyday laundry using the power of neuroscience. 

Our fragrances were tested for wellbeing by measuring five key factors including low negativity, positivity, engagement, mental vitality and positive deactivation. These measures were developed in partnership with a world-leading research institution on well-being. The development of the fragrances was defined from scientific collaboration and confirmed with consumer validation. Results from consumer testing of over 600 participants were that the fragrance improved participants’ wellbeing compared to no fragrance.

This is more than a laundry experience; it's a sensory journey crafted by disruptors who dared to reimagine the way we think about clean.

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